BECCA

BECCA is said to be being bought out by Castanea Partners and Main Post Partners for a deal around $200 million dollars. In the past Castanea also put money into First Aid Beauty, Urban Decay in 2013. And Main Post Partners invested some money in Too Faced Cosmetics 2015.

BIRCHBOX

Changed their point system because they stated too many people were posting insufficient reviews without having used the actual product beforehand.

ELF

In case you haven’t heard. ELF can now be found at your local ULTA store!

IT COSMETICS

LOREAL bought out IT COSMETICS.

KYLIE COSMETICS

Kylie cosmetics released her first eye shadow palette called The Bronze Palette. Almost immediately upon release accusations the Kylie palette was a dupe for the ShannonXXO by BH cosmetics eye shadow palette started swirling around social media. The two palettes do have similarities like same sized pans, same number of pans, similar color hues and the same box size packaging.

LOREAL

LOREAL as a new palette La Glam coming to a store near you.

MAKEUP REVOLUTION

Some may already know this. But, MAKEUP REVOLUTION and FREEDOM MAKEUP are sister companies. So, MAKEUP REVOLUTION has decided to have one website where you can purchase MAKEUP REVOLUTION, FREEDOM makeup and several other brands owned by TAM BEAUTY. So, now you can purchase MAKEUP REVOLUTION makeup at https://www.tambeauty.com/

REVLON

REVLON has recently bought out ELIZABETH ARDEN in a deal worth several million dollars.

SEPHORA

House of Lashes has partnered with SEPHORA for a limited time.

TOO FACED

Has released the POWER OF MAKEUP palette by Nikki Tutorials. And the founder of TOO FACED make a video a few days ago stating the new peach highlighter palette is due to be released soon.

URBAN DECAY

There is now an URBAN DECAY app for their vice lipsticks. The app is for your phone & allows you to try on the vice lipstick line.

WALGREENS

Walgreens has stated they are getting rid of drugstore.com

WET AND WILD

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Wet N Wild POP 2016 back to school collection is out in stores. The collection will feature 4 new bold nail polish colors, 6 lip glosses and several styles of lashes.

Also keep your eyes out for the Wet N Wild 2016 stars and strips collection!

WORLD TRADE CENTER

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The WORLD TRADE CENTER opening August 16th in New York City is going to have several beauty related stores. Here’s a list of the stores opening in the near future: Art of Shaving, Aveda, Bobbi Brown, Blow-dry bar, Caudalie, John Barrett Salon, Kiko Milano, L’Occitane, M.A.C, Rituals Cosmetics, Sephora, and Victoria’s Secret Beauty

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